Sending updates to multiple customers

Sometimes you need to reach a lot of people at once: a slow week you want to fill, a holiday closure, a recall notice, or a seasonal reminder to book that AC service before summer. Pista lets you send the same message to a group of customers in one go, with each person's name and vehicle filled in automatically, so a hundred texts feel like one personal note.

Pick who gets the message

1. Open the Message Center or your customer list.
2. Choose New Broadcast (a group message).
3. Build your recipient list by filtering, for example:
   • Customers due for service or with a declined job from last visit.
   • Everyone with a vehicle of a certain make or year for a recall or known issue.
   • Customers who have not visited in six months or more.
   • A specific store's customer base.
4. Review the list and remove anyone who should not get the message.

Write and personalize

1. Choose a channel: Text for short, time-sensitive notes, Email for anything longer.
2. Start from a template or write fresh.
3. Use placeholders like customer name and vehicle so each message reads as personal: "Hi {{customer_first_name}}, your {{vehicle}} is due for its next service."
4. Add a clear action: a phone number, a booking link, or a reply prompt.

Send and handle replies

1. Preview a sample to confirm the placeholders fill correctly.
2. Send. Pista delivers each message individually, so customers never see each other's numbers.
3. Replies come back as normal one-to-one threads in the Message Center, where any advisor can answer.

Good to know

• Every message is private. A broadcast is not a group chat. Each customer gets their own thread and never sees the others.
• Opt-outs are respected automatically. Anyone who has texted STOP is excluded, and Pista honors STOP replies to the broadcast going forward. This keeps you compliant.
• Replies scale into real conversations. A "due for service" blast that gets twenty replies turns into twenty booking conversations in your inbox.

Tips

• Segment, do not spray. A targeted message to the right 60 customers beats a generic one to 600. Relevance is what gets replies.
• Mind the timing. Send business-hours messages so customers can act and so your team can handle the replies that come in.
• Lead with value. "Free brake check this week" or "Your AC service is due before the heat hits" outperforms "We miss you."
• Watch your capacity. Only invite as much work as you can actually take. A broadcast that books your whole week is only a win if you can deliver on it.

Used well, a broadcast turns a quiet schedule into a full one. The customers are already yours, the vehicles are already in your system, and one well-aimed message brings them back.